By Sarah Jamieson
As a merchant, you need affiliate tracking software to manage your affiliates' referrals, commissions, and payments. This be a program you own, or provided by an affiliate network.
A good affiliate system provides verifiable tracking for both merchant and affiliates.
Affiliates must be able to check the status of their referrals and commissions online at any time. Verifiable data makes your affiliates feel secure.
Ensure your tracking program provides this data to your affiliates:
Affiliate networks act as a hub where merchants and affiliates can connect with each other, providing merchants with a pool of potential high-quality affiliates, and affiliates with thousands of programs in one place.
Affiliate networks also handle commission reporting in real time so affiliates can check their earnings whenever they want to, and make payments to affiliates.
Some of the most popular networks are Clickbank (digital products and services), Commission Junction, LinkShare, and ShareASale.
Affiliate Network Pros:
Affiliates can choose from thousands of merchant programs.
Merchants have access to a large number of potential affiliates.
Less chance of merchant fraud.
Affiliate Network Cons:
Merchants have a lot of competition to attract affiliates.
Affiliates "belong" to the network, so if a merchant leaves the program she loses all her affiliates.
Keys to a Successful Affiliate Marketing Program > How an Effective Affiliate Marketing Program Works > Affiliate Tracking Software vs. Affiliate Networks > Affiliate Commissions
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