By Sarah Jamieson
How an Effective Affiliate Marketing Program Works. As a merchant, you need a system to track and manage your affiliates, referrals, commissions, and payments.
This is the typical affiliate program process:
The image below shows how an effective affiliate marketing program can work.
On the left is the merchant's sales process, and on the right is the affiliate's marketing process.
Ideally they should work together, with the merchant training and supporting affiliates:
To be successful, affiliates need their own competitive advantage and value proposition that will attract visitors and keep them coming back to buy again and again.
Affiliates need their own quality content and they need to build their own email lists before referring visitors to the merchant's site. An email list is an asset affiliates can continue following up with for free.
For more on what affiliates need to do to be successful, see our Affiliate Marketing Training articles.
Keys to a Successful Affiliate Marketing Program > How an Effective Affiliate Marketing Program Works > Affiliate Tracking Software vs. Affiliate Networks >
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